Assertive Communication: Definition, Examples, and Tips (2023)


Professional Development

Assertive Communication: Definition, Examples, and Tips

Written by Coursera • Updated on

Good communication is the cornerstone of good personal and professional relationships. Learn what assertive communication is and how to confidently get your point across in a way that respects both others and yourself.

Assertive Communication: Definition, Examples, and Tips (1)

Assertive communication is a form of communication in which an individual expresses their feelings and personal needs in a direct but respectful manner [1]. Researchers have linked assertiveness in communication to improved outcomes in everything from the educational success of elementary school children to the job satisfaction of professional nurses [2,3].

In this article, you’ll learn more about assertive communication, what distinguishes it from other communication styles, and how you can communicate more assertively yourself. Read on to find out how speaking up respectfully can help you level up your personal and professional relationships, and achieve your goals.

What is assertive communication? Definition, style differences, and examples

Assertive communication is often confused with other forms of communication. In this section, you'll learn what assertive communication is and how it differs from aggressive and passive communication.

Assertive communication definition

Assertiveness in communication is the ability to directly state your feelings and needs in a respectful manner. An assertive communication style neither shrinks from speaking up nor aggressively forces a perspective on someone else. Assertive communication is directed by the three Cs of effective communication [2]:

  • Be clear: you communicate in a straightforward way that directly states your thoughts and feelings without dressing up your language.

  • Be consistent: what you say today reflects what you said yesterday, rather than changing daily without explanation.

  • Be courteous: you respect your listener and communicate in a manner that doesn’t pass judgment on them or presume ill-intent.

By maintaining clear, consistent, and courteous communication, assertive communicators can speak up and voice their perspectives without disrespecting others.

Assertive vs. aggressive vs. passive communication

On the spectrum of communication styles, assertiveness lies between passive and aggressive communication without falling into passive-aggressiveness.

Aggressive communication occurs when a speaker is concerned with only their perspective and personal goals rather than considering those of their listener. Individuals who exhibit aggressive behavior are often focused on reaching their goals immediately without considering possible long-term negative consequences [2]. While aggressive communicators might succeed in having their voices heard, they also alienate those around them and negatively impact their own success in the long haul.

Passive communication occurs when an individual doesn’t voice their own perspective, feelings, or needs and routinely conforms to the preferences of others. Unlike aggressive communicators, passive communicators consider the potential consequences of their communication style but end up sidelining themselves for others. Research suggests that passive communicators might end up feeling depressed, helpless, and tense as a result of their communication style [2].

Assertive Communication: Definition, Examples, and Tips (2)

Assertive communication examples

Assertive communication bridges the gap between aggressive and passive communication. The chart below explains the differences between assertive, aggressive, and passive communication by illustrating different responses to common situations.

ScenarioAggressive responsePassive responseAssertive response
A friend shows up late to a movie you really wanted to see, causing you both to miss it.“You are always late and never think about anyone else but yourself!”“It’s fine. I didn’t want to see it that much anyway!”“I’m really disappointed we missed the movie because I really wanted to see it. Next time, I’d like us to pick a time that works better for your schedule.”
A person cuts ahead in a line you have been waiting in.“What’s wrong with you? I’ve got to be somewhere!”“Don’t worry about it!”“Pardon me, but I have been waiting in line for a while and have to be someplace soon. Would you mind waiting your turn?”
A friend expects you to pay for dinner for the second time in a row.“I always have to pay for you! All you ever do is take!”“I’ve got it, don’t worry.”“It frustrates me that I am paying for dinner again because I have been running low on cash. Next time, I’d appreciate it if you paid for us.”

How to be assertive in communication: tips and examples

Assertive communication is all about getting your point of view across to others without causing conflict. While every situation is unique, there are some consistent methods you can use to maintain respectful assertive communication with others.

1. Use “I” Statements

“I” statements are a form of communication in which the speaker describes their own beliefs and feelings rather than attributing motives to a listener. The opposite of “I” statements are “you” statements, which shift blame from the speaker to the listener through accusatory language.

A common formula for “I” statements is:

“I feel ____ when ____ because ____. What I need/ want is _____.”

For Instance, “I feel sad when you don’t call me back because I would like to hear from you. Could you let me know the best time to talk?”

Using “I” statements allows you to diffuse tension with a listener by offering insight into your internal feelings. This can help the listener see how their actions made you feel and redirect their focus on solutions, rather than projecting accusatory motives for their actions that only further heighten tensions.

“You” statement“I” statement
You never clean the dishes!”I feel frustrated when I come home and find a pile of messy dishes because I want to come home to clean space. I’d like us to work on it.”
You are always late!”I feel disrespected when you show up late because my time is very valuable to me. I want us to use our time well together.”

2. Stick to the facts

When disagreements arise, conversations can occasionally get heated and veer off course. To help keep things civil when you are voicing your perspective to another person, focus on the facts at hand rather than letting your feelings cause you to speculate about the other person’s motives.

In keeping attention on the facts, you focus the conversation on things that can be handled at the moment and work towards solutions that benefit everyone. At the same time, keeping your focus on what you know to be true helps minimize the negative emotions that can arise from speculating about another person’s motives.

Emotional speculationSticking to the facts
“My meeting was a disaster because you didn’t deliver the report. You’re terrible at this job.”“I wish you had delivered the report to me before the meeting, but I understand you’ve been swamped. I think we should work out a new schedule, so we can support each other better.”

3. Be aware of your body language

Another aspect of how others receive your communication is through your body language. Do you close yourself off and turn away when someone is talking to you or do you open up and give them your undivided attention?

The choices we make with our body language greatly impact how others receive what we are saying. According to research conducted by behavioral psychologist Dr. Albert Mehrabian, 55 percent of how a message is received depends on body language [5]. The way we hold ourselves during communication often speaks louder than words.

To embody assertive body language, stand tall in a straight but relaxed way, maintain eye contact, and keep your body open with uncrossed arms. Showing interest with an open demeanor will highlight both your respect for them and yourself.

Assertive Communication: Definition, Examples, and Tips (3)


A lecture by Maurice Schweitzer on non-verbal communication from the University of Pennsylvania's Achieving Personal and Professional Success Specialization.

Improving Communication Skills

University of Pennsylvania

4.7 (1,796 ratings)|120K Students Enrolled

Course 2 of 4 in the Achieving Personal and Professional Success Specialization

Enroll for Free

4. Learn to say “No”

It can often seem much easier to say “yes” to more responsibilities than to decline someone’s request for help – even when you know you have other concerns that require your attention.

In fact, saying “no” to more responsibilities is sometimes the best thing we can do for ourselves and our employers. Researchers found that overwork can not only lead to health problems like depression, sleeplessness, and heart disease but also impair judgment and decrease productivity [6]. Ironically, saying “yes” to everything can actually create more problems than it fixes.

A good way to decline someone’s request is simply to say “no” and offer a brief explanation for why you can’t help. If the other person attempts to push the issue further, simply tell them “sorry” and reiterate that you don’t have the time. In some cases, you may also be able to redirect them to another person or an external resource that you feel might be able to help.

5. Maintain a calm tone

The way you communicate a message is often as important as the message itself. As a result, it is important to maintain a calm tone of voice when you are asserting your perspective, feelings, or needs in conversation with someone else.

Whether we realize it or not, our tone of voice greatly impacts how we are perceived by others. According to the aforementioned research conducted by Dr. Albert Mehrabian, approximately 38 percent of how others receive our communication is based on our tone of voice [5]. How we sound matters.

To communicate assertively, you should focus on maintaining an even tone of voice that remains calm and free of aggressive emotions. By using this technique, you will get your message across to the listener without exacerbating any possible tensions.

Good communication is the cornerstone of good personal and professional relationships. If you're looking to hone your communication abilities, then you might consider taking a cost-effective, online specialization through Coursera.

In the University of Pennsylvania’s Achieving Personal and Professional Success Specialization, you'll define your core values, create a personal success plan, and develop a method for communicating effectively and using influence to achieve your goals.

In the shorter Improving Communication Skills course, meanwhile, you'll explore the tools you need to improve your communication skills and the most successful strategies for using them to your advantage.

Assertive Communication: Definition, Examples, and Tips (5)


Achieving Personal and Professional Success

Learn How to Maximize Your Potential. Define Success, Communicate Effectively, and Use Influence to Accomplish Personal and Career Goals


(2,276 ratings)

38,685 already enrolled


Learn More

Average time: 4 month(s)

Learn at your own pace

Skills you'll build:

goal setting, Happiness, Personality Development, Personal Development, Communication, Negotiation, Deception

Written by Coursera • Updated on

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Top Articles
Latest Posts
Article information

Author: Mr. See Jast

Last Updated: 02/13/2023

Views: 5935

Rating: 4.4 / 5 (75 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Mr. See Jast

Birthday: 1999-07-30

Address: 8409 Megan Mountain, New Mathew, MT 44997-8193

Phone: +5023589614038

Job: Chief Executive

Hobby: Leather crafting, Flag Football, Candle making, Flying, Poi, Gunsmithing, Swimming

Introduction: My name is Mr. See Jast, I am a open, jolly, gorgeous, courageous, inexpensive, friendly, homely person who loves writing and wants to share my knowledge and understanding with you.